2019 - 2021
Portfolio
FYP - Graphic Fest
HKDI
夢想症•過去與未來
Graphic Fest was first held in Hong Kong this year. We have invited designers from different professional fields and categories to gather here to communicate and discuss their experiences and design concepts. Students can also participate in the program to give them the opportunity to turn their designs into commodities and sell them on Pinkoi. At the same time, an exhibition will be held in September 2021. The Hong Kong Graphic Archive will display old objects from different eras. The event provides multiple channels for the public to understand and contact the design.
"Dreams, Past and Future" is the theme of Graphic Fest in 2021. All event promotions will be announced by Instagram and MeWe. Graphic Archive promotional video is presented in a fast-paced and interesting way, which can quickly attract public attention and show the combination of the old and the modern. Let the public taste the charm and collision of the new and the old.
As my FYP, Graphic Fest is a rare experience for me. Because I need to learn not to face this project as a student identity and need to continue to provide quality designs in a short period of time. Although it is difficult to adapt, my graphic design has undoubtedly improved. In addition, the project also provides some opportunities, let me get in touch with people who have a certain status in the design world. And I have a deeper understanding of the working model of the designer's general work and how to make and implement every idea. I believe that Graphic Fest will become my cornerstone.
HK4As Student's Award 2020
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Unbottle Water
HKDI
WATER FARMER - MERIT
Through case video, it is easy to convey to everyone that using fewer plastic bottles is simple. Therefore, we have conceived an event for everyone to bring their own water bottles to buy to accumulate points and receive free vegetables.
McDonald's Omni-channel
HKDI
BE WITH YOU ALL THE TIME
時時刻刻陪伴你
Through the analysis of the customer's purchase experience at McDonald's the pain points were discovered. We have added some new services for these issues to improve the user experience. We will improve on social media, apps, etc. If you are interested to learn more, please see the case video.
M&M's New Campaigns
HKDI
ONE BEAN SECRET
一豆祕密
Plan a series of new activities "One Bean Secret" for M&M's. The target audience of the event is mainly parents and children. We hope to provide some entertainment activities for parent-child families under the COVID-19, with two options of online and offline respectively. Add a taste to their lives, and at the same time draw closer the relationship between people.
Pacific Coffee
STORYTELLING AND INFOGRAPHIC / MOBILE APPLICATION DESIGN
We should investigate user usage before improving the application. We explain and analyze the current situation of users through storytelling and infographic. So that everyone can quickly understand the root cause of the problem, and provide solutions for everyone.
After learning the feedback from the user, we are conducting a series of research and analysis, hoping to redesign the new interface to make the user more convenient and smooth to use.
HKDI
Logo : MEI
HKDI
SILK SCREEN PRINTING
The three elements of a refrigerator, cold wind, and MEI can be seen in the whole design. MEI represents itself. The original intention of the design is to convey to everyone "I am a person who is afraid of the cold, just like living in a refrigerator. So I can only hold myself to keep warm". And different colors represent different hot drinks, such as black tea, hot water, honey water, etc.